Step Into the Arena

For too long, you’ve been building your business on shaky ground.

You’ve avoided the toughest conversations in real estate—not because you didn’t know they were important, but because they scared you.

You’ve:

• Cut your commission before you even heard an objection.

• Avoided setting real expectations with sellers because you didn’t want them to “like you less.”

• Relied on scripts you half-memorized and never truly owned.

• Told yourself you could “wing it” and be fine—over and over again.

And deep down, you know the truth: winging it stops working the moment the stakes go up.

You can’t think your way into mastery.
You can’t podcast your way into mastery.
You can’t read one more book and magically become confident under fire.

The only way to learn to handle high-stakes conversations is to be in them—over and over again—until you own them.

That means reps.
Real, live, high-pressure repetitions where you’re on the hot seat and have to respond in the moment.

Teddy Roosevelt said it best:

“It is not the critic who counts… The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood…”

Role play at this level puts you in the arena.
It’s you versus the conversation you’ve been avoiding.
It’s you learning to stay calm, think clearly, and execute—when the pressure is on and the spotlight is on you.

Because here’s the thing:
When you’ve been in the arena 100 times in practice, you’re unshakable when it’s real.

I know exactly what it feels like to be tested.
Before I became a coach, I was an NFL player.
Every day in that world was a fight to keep your spot—against the best in the world.

No hiding.
No shortcuts.
Every rep mattered.

That’s the same environment I’m creating here.

Many agents say they want “tough” coaching—until they feel what it’s really like.
If you truly want it, this is it.
You’re going to be put to the test in a way you’ve never experienced before.
We’ll expose every weakness, sharpen every skill, and harden your mindset until you can walk into any room, with any client, and own the conversation.

This is not a “mock conversation” or a “script-reading session.”
This is live-fire training to rewire how you think, prepare, execute, and adjust in the conversations that define your career.

Step 1: The Mindset of an Elite Performer

Before you can win the conversation, you have to win your own head.
Relentless improvement. No detail too small. Preparation so deep it becomes instinct.

Step 2: The Five-Part Framework for Every Tough Conversation

1. Create a safe space – Remove yourself as a threat so real dialogue can happen. No one opens up to someone they feel they need to defend against.

2. Cross the street – See the world exactly as they see it. Understand what they’re thinking, feeling, and fearing—before you touch the facts.

3. Make them feel understood – Before you move an inch toward your objective, earn the right to influence. You don’t have that right until they feel—deep down—that you fully get what they’re thinking, feeling, and fearing. Until that moment, any attempt to guide the conversation is just noise.

4. Help them think more clearly – Remove the emotional fog so logic can land. People think better when they feel safe and heard.

5. Empower their decision-making – Guide, don’t push. Give them the clarity to choose well and the confidence to own their choice.

Step 3: The Big Four Conversations

We’ll drill until they’re second nature:

• Commission – Stop discounting and start defending your worth without sounding defensive.

• Positioning (aka Pricing) – This is more than “what number goes on the listing.” Positioning is the strategy that determines where your property sits in the market, how buyers perceive it, and how quickly and profitably it sells. It’s the difference between chasing buyers and having them chase you.

• Buyer Agreements – Secure commitment without chasing or begging.

• New Client Discovery Call – Control the frame from the very first word and set the tone for the entire relationship.

Why This Is Critical

Because when the market gets tougher, the agents who win are the ones who can stay composed, think clearly, and communicate powerfully—under pressure.

Every deal you lose because you “couldn’t find the right words” is a preventable loss.
Every discount you give up without a fight is money you’ll never get back.
Every awkward, avoidant conversation is training you to shrink instead of rise.

This program flips that script forever.

Who This Is For

• The agent who’s sick of overworking because they can’t protect their value

• The agent who knows their lack of conversation skills is costing them

• The agent who’s done hiding from their fear

• The agent ready to step into the arena—no excuses, no shortcuts

The Details

• 10 weeks

• 1 hour per week

• $2400

• Personally led by me

The first group sold out.
We've started a second group- 10 spots available.

If you’re ready to be the one in the arena—not the one on the sidelines— Register Here

This isn’t about money—it’s about commitment.
If you want the real thing, the full-contact NFL-level training camp that will change your career, this is it.
No fear. No excuses. Just reps, results, and readiness.